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THE INSURANCE BUSINESS MAGAZINE READERS' CHOICE AWARD FOR BEST ADVERTISING CAMPAIGN


 

Description

 

Award of excellence for the outstanding advertising campaign from the last 12 to 18 months. This award recognizes the outstanding individual campaign directed to brokers and/or advice professionals in terms of its effectiveness, reach and creativity.

 

Criteria

 

  • Must be an advertising campaign directed to insurance brokers and/or advice professionals
  • Must have run during the last 12 to 18 months
  • The success of the campaign’s key objectives and strategy, its marketing mix and both the quantitative and qualitative evidence of its success, including all evaluative metrics
  • Impact and value added relative to advertising spend
  • Campaign's timeliness and relevance to the insurance industry

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