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DIGITAL INNOVATOR OF THE YEAR


 

Description

 

This Award is given to the individual or organization with the most outstanding and innovative digital platform for insurance professionals. The Awardee maximizes their digital resources and platforms to provide practical, effective and easily accessible tools to clients or industry stakeholders.

 

Criteria

 

  • Overall use of digital and multimedia platforms
  • Innovative content
  • Audience engagement and performance analytics
  • User friendly experience
  • Digital marketing strategy and implementation
  • Finalists will be invited to provide samples of website, mobile, and/or video solutions performance in 2017, including performance and user engagement analytics such as visitor traffic reports, click rates, etc.