Sangeeta Chopra-Charron
Management Consultant, Strategic Marketing and Operations
Sangeeta has over 20 years of experience in Marketing and Product Development, both in the US and Canada. Insatiably curious with a continuous learner mindset, Sangeeta seamlessly switches roles from strategy to facilitating to executing.
Business Strategy and Execution: Assessment of current strategies, identification and evaluation of emerging trends and new market opportunities, business case development, planning and execution
Marketing and Product Development – Unique combination of strategic marketing, brand management product development, pricing and sales support experience with overall P&L accountability
Multi-Channel Distribution: Well versed in B2B, B2C and omni-channel distribution
Customer Acquisition and Retention: Identification of target segments, development of customer value proposition, and implementation of strategies to enhance client engagement and retention
Process Re-Engineering; Business Transformation and Change Management: Transforming businesses to enhance customer experience, increase efficiencies and overall product profitability by leveraging people, process and technology through the continuum of change
Program Management - Project/Program Manager for execution and delivery of varied strategic initiatives: New Policy Administration system; Process Improvement and Operational Efficiencies; New Product implementation
Most recently, Sangeeta worked as a Manager at Deloitte. Prior to joining Deloitte, Sangeeta worked at TD Bank, John Hancock (Manulife), Royal Sun Alliance, Crown Life, Constellation Assurance (Prudential) and a boutique consulting firm. Sangeeta is based in Toronto and enjoys Sailing, Dragon-boating and Yoga.
Sangeeta also continues to give back. In 2015, she joined the Advisory Board for RainGrid Inc. Prior to that, she was on the 2010/2011 Board of Directors for Peel Children's Centre and Nexus Youth Services. Her other volunteer work and experience in the public sector includes: mediator for the Region of Peel, President of a non-profit organization as well as Co-Chair of the Parent Council in both the primary and a secondary public systems over several years. These personally rewarding experiences also serve to ground and enlighten her outlook on life.
