THE INSURANCE BUSINESS READERS' CHOICE AWARD FOR BEST ADVERTISING CAMPAIGN


 

Description

 

Award of excellence for the outstanding advertising campaign from the last 12 to 18 months. This award recognizes the outstanding individual campaign directed to brokers and/or advice professionals in terms of its effectiveness, reach and creativity.

 

Criteria

 

  • Must be an advertising campaign directed to insurance brokers and/or advice professionals
  • Must have run during the last 12 to 18 months
  • Strategy and marketing mix
  • Success and value added relative to advertising spend
  • Timeliness and relevance to the insurance industry

 

 

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