Jim Ruta

Jim Ruta, BA RHU EPC
The Re-Energizer


Jim Ruta is a coach to ICONs who inspires and instruct advisors to be their best. As a former insurance advisor and Executive Manager of a 250-advisor Bay Street agency, he takes advisors from scratch to success and beyond.


Jim is a best-selling author, popular columnist, media commentator and emcee who hosts a weekly video program, “Ruta’s Rules” on, shares business building ideas on every Monday. His podcast and report coaching program shows advisors how to reinvent themselves.


Top of the Table advisor, Van Mueller, calls Jim “one of the best business coaches in the world”. His new ICON Protocol™ strategy reveals the critical mindset top advisors use and that anyone can learn. His mission is simple - to help you reinvent yourself and become your best.