This award of is one of the highest accolades given to an individual in the insurance industry. This recognizes the most outstanding insurance broker in Canada who has best exceled at pushing the envelope with exemplary service, commitment to clients, innovation and growth.

Having already located the cream of the crop in each region across Canada, the winners in the regional categories will go head-to-head in this category. Only the winners from each of the regions will be considered to The SPG Canada Award for Canadian Insurance Broker of the Year.

When judging this category, the following criteria will be considered:

• YoY growth in clients, policies written, new business
• Overall approach to business development, client service, client education and relationship management reflecting business success
• Exhibited leadership and provided inspiration to others in the use of technology, marketing/branding, and innovation in business strategy
• Relevant achievements over the past 12 months (inc. accolades, courses/certifications completed, speaking engagements, active efforts to raise education, press features, etc.)

This award of is one of the highest accolades given to an individual in the insurance industry. This recognizes the most outstanding insurance broker in Alberta and British Columbia region who has best exceled at pushing the envelope with exemplary service, commitment to clients, innovation and growth.

When judging this category, the following criteria will be considered:

• YoY growth in clients, policies written, new business
• Overall approach to business development, client service, client education and relationship management reflecting business success
• Exhibited leadership and provided inspiration to others in the use of technology, marketing/branding, and innovation in business strategy
• Relevant achievements over the past 12 months (inc. accolades, courses/certifications completed, speaking engagements, active efforts to raise education, press features, etc.)

This award of is one of the highest accolades given to an individual in the insurance industry. This recognizes the most outstanding insurance broker in the Eastern Canada region who has best exceled at pushing the envelope with exemplary service, commitment to clients, innovation and growth.)

When judging this category, the following criteria will be considered:

• YoY growth in clients, policies written, new business
• Overall approach to business development, client service, client education and relationship management reflecting business success
• Exhibited leadership and provided inspiration to others in the use of technology, marketing/branding, and innovation in business strategy
• Relevant achievements over the past 12 months (inc. accolades, courses/certifications completed, speaking engagements, active efforts to raise education, press features, etc.)

This award of is one of the highest accolades given to an individual in the insurance industry. This recognizes the most outstanding insurance broker in the Prairies & Maritimes region who has best exceled at pushing the envelope with exemplary service, commitment to clients, innovation and growth.

When judging this category, the following criteria will be considered:

• YoY growth in clients, policies written, new business
• Overall approach to business development, client service, client education and relationship management reflecting business success
• Exhibited leadership and provided inspiration to others in the use of technology, marketing/branding, and innovation in business strategy
• Relevant achievements over the past 12 months (inc. accolades, courses/certifications completed, speaking engagements, active efforts to raise education, press features, etc.)

 This is the highest honour at the Insurance Business Canada Awards.

This award recognizes and celebrates a leading figure who has contributed much to the advancement of the insurance industry in Canada.

Though there are no defined parameters, this award will acknowledge someone with an established history and reputation of distinguished service to the insurance profession and who has exhibited leadership and provided inspiration to others in the sector and own workplace, whilst putting the interests of the industry at the top of their priorities throughout their career.

There are no finalists for this category. Nominations will be evaluated by the shortlisting team. The recipient of this award will be contacted 3-4 weeks before the awards event and will be revealed at the Insurance Business Canada Awards gala. 

This award of excellence recognizes the outstanding young insurance broker in the insurance industry who has shown the highest potential for greater leadership and has exceled at pushing the envelope with innovation and growth, garnering industry’s attention and the respect of peers.

To be eligible, nominees must be 40 or younger as of December 31, 2024.

Finalists will be invited to provide supporting documentation for submission to the IBCA judging panel.

When judging this category, the following criteria will be considered:

• Open to any insurance broker under 40
• YoY growth in # of clients, policies written, new business
• Overall approach to business development, client service, client education, and relationship management reflecting business success
• Use of technology, marketing/branding and innovation in business strategy
• Relevant achievements over the past 12 months (inc. accolades, courses/certifications completed, speaking engagements, active efforts to raise education, press features, etc.)

This award of excellence goes to the outstanding female trailblazer in the insurance industry whose astounding personal and professional achievements have earned them a place among the industry’s best.

When judging this category, the following criteria will be considered:

• Professional accomplishments in the last five years (business initiatives in which the nominee played a critical role, new business brought to the company, innovative ideas, etc.)
• Demonstrate promotion, influence and championing of women within the Insurance industry
• Leadership of professional associations
• Other relevant accolades and accomplishments (charitable work, accomplishments outside the industry, etc.)

This award recognizes the individual BDM within the insurance space who is pushing the envelope in business development, client service and education, and has demonstrated commitment to brokers and developing knowledge of markets.

When judging this category, the following criteria will be considered:

• YoY growth in revenue contributions and book of business
• Client service and strategy to relationship management and new business development
• Demonstrated success in creating opportunities for growth and providing ideas and support to one’s organization
• Demonstrated commitment to brokers through education, updates, research, etc.
• Relevant achievements over the past 12 months (inc. accolades, courses/certifictions completed, speaking engagements, active efforts to raise awareness, press features, etc.)

This award goes to the CEO that has demonstrated exceptional leadership over the last 12 months, bringing their organization to a new level of growth and success and stimulating the insurance industry.
Nominees can be a CEO/President/equivalent of any organization, in any facet of the Insurance industry in Canada
Finalists will be invited to provide supporting documentation for submission to the judging panel for winner selection.

When judging this category, the following criteria will be considered:

• demonstration of vision, leadership and engagement of workforce
• corporate growth, achievements, recognition, performance and positive financial results reflective of leadership
• commitment to corporate values (e.g. values, innovation, customer care, knowledge and education)
• commitment to the insurance industry
• industry reputation

This award recognizes the underwriter whose expertise and outstanding service to brokers helps ensure proper coverage is placed efficiently and effectively.

When judging this category, the following criteria will be considered:

• Business achievements, including but not limited to service levels, turnaround times and overall customer service
• Excellence in risk assessment and risk knowledge
• Effective application of policy wording, coverage and risk analysis

This award recognises the insurer that has most effectively leveraged technology and digital innovation - including artificial intelligence - to deliver measurable transformation across underwriting, claims, and broker engagement over the past 12–18 months. 

Entries should demonstrate how technology has moved beyond pilot stage to deliver scalable improvements in decision-making, efficiency, and customer or broker outcomes. 

When judging this category, the following criteria will be considered:

• Demonstrated, measurable impact of technology on underwriting quality, claims outcomes, or operational efficiency
• Clear articulation of the business need and rationale behind the innovation
• Innovation in the practical application of AI, data, or automation within underwriting, risk assessment, or claims
• Evidence of improved broker experience (e.g. speed, transparency, ease of trading) or policyholder outcomes
• Scalability and level of adoption across the organisation (not limited to pilots or niche use cases)
• Evidence of ROI, including efficiency gains, loss ratio improvement, or cost reduction
• Alignment of technology initiatives with broader strategic priorities
• Demonstration of responsible and compliant use of technology, including ethical AI, data privacy, and regulatory adherence

• Business growth: Year-over-year growth across number of clients, business written, and revenue contributions, demonstrating a consistent and measurable upward trajectory
• Client service & relationship management: A well-rounded approach to business development, client education, and long-term relationship building, reflecting genuine client advocacy and measurable service excellence
• Achievements in the past 12 months
• Industry recognition or awards received
• Courses and certifications completed
• Speaking engagements
• Efforts to advance public financial literacy
• Press or media features

• Nominees are evaluated holistically — judges look for advisors who not only grow their book of business, but elevate the profession and make a lasting difference for the clients and communities they serve.