ibawards winners 11

The Insurance Business Magazine Readers' Choice Award for Best Advertising Campaign


AIMED AT engaging Aviva Canada’s high-net-worth segment, the Ovation campaign sought to define the Ovation brand and establish engagement with brokers and their clients. By all accounts, it succeeded marvellously. “This is such an honour,” said Aviva Canada VP Daniel Ignoto. “This is amazing for us. This is our seventh year in business, and to be recognized by this association at this event is truly fantastic.”


To establish Ovation as a market leader and a provider of choice for brokers, Aviva launched a robust marketing and communications campaign to raise awareness among brokers that Aviva can be trusted “to exceed the expectations of their high-networth clients.”


“We take care of affluent families and individuals – of very large homes, collections of jewellery, people who have an affluent way of living – and we’re very proud of that,” Ignoto said.


“We have a great team of very passionate people who really drive a lot of what this award is about.”



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