ibawards winners 3

The Advocis Award for Life and Health Insurer of the Year

 

INNOVATION IS a core value at Empire Life, which operates under the mission statement “Insurance and investments: simple, fast, easy.” “Our team’s done a great job through innovation, especially the adoption of our electronic application option, the Fast and Full Life App and Investment App,” said Mike Stocks, VP and chief marketing officer. “I think our commitment to customer service excellence is also important. Our team has done a phenomenal job of having some of the best customer service satisfaction scores, as well as the shortest call wait times, in the industry.”

 

“We didn’t think the chance of repeating two years in a row was possible, but hats off to our team”

 

This is Empire Life’s second consecutive year winning the award for Life and Health Insurer of the Year. “We didn’t think the chance of repeating two years in a row was possible, but hats off to our team,” Stocks said. “The next thing for us is we really want to take our commitment to technology to another level. We’ll be working on some projects that will help us improve our straight-through processing so that a client could actually do an application and have it fully underwritten and submitted into their email inbox in under an hour, when the industry average is 30 days.”

 

Greg Pollock, president and CEO of award sponsor Advocis, pointed to the everevolving nature of the industry and the importance of creativity as key reasons to support this particular award. “Innovation is critical in terms of delivering new products and new ways of doing customer service,” he said. “We thought it was a timely award to support.”

 

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